Company Background
American Bridal was founded in 1997, and is now one of the leading bridal gift stores online. They offer a wide range of gifts for men, women and children, many of which offer personalization options.
Design Objectives
• Redesign corporate identity
• Improve navigation by altering layout and menu hover and active states
• Create more inviting visuals with products
• Improve usability by reducing clutter
Shown below is a screenshot of the old layout, and beginning stages of redesigning the interface.
Shown below is a screenshot of the welcoming image and tag lines on the homepage. Image was chosen due to its simplistic nature, and that it lead the viewer’s eye to read the text.
Header for ‘Bridesmaids’ page.
Header for ‘Groomsmen’ page.
Header for ‘Popular & Personalized’ page.
Header for ‘Clearance’ page.