Company Background
Established in 1989, Baxter Insurance is based out of Santa Barbara. It is family owned, and values relationships and honesty combined with hometown service.
Design Objectives
• To greatly simplify and reduce the ‘noise’ of the homepage.
• Create a website with more warmth and family imagery to market healthcare.
• Implement an easy 3-step process to receive a free insurance quote.
• Create a corporate identity, and visual icons for each insurance plan.
Visual icons to indicate the different insurance plans that are offered.
Select images of Santa Barbara that were chosen to bring more warmth and local appeal to the site.